Friday, December 28, 2012

The Search for Host of Rediffusion

Have you ever looked at television hosts or radio deejays and wished you could some day have a voice just like them?
Having an avenue for you to express yourself and share your opinions, what a dream it would be for the most of us!


That is also probably one of the main reasons most of us create blogs, twitter accounts and other social media platforms - to voice our opinions and let people know how we feel.

When I first started out blogging about a year and a half ago, having just 20 readers on my blog a day would be an amazing deal to me already
because I was quite surprised that 20 strangers would actually bother with what I have to say! :D
And I guess that was the beginning of my little voice made possible via my blog.
People began listening to the advices that I give on my blog, people ask me about places I went to or the food I ate, people take notice of the clothes that I wear..
and while sometimes the response I get in return might not always be positive, I am thankful that at least I was given a chance for people to hear what I have to say! :)
And I'm also really grateful that my little voice has grown since then and it's not as little now,
although it's still far from being a loud and super influential voice haha!


Which is why I'd like to take this opportunity to join The Search for Host of Rediffusion and hope to win a bigger voice via Rediffusion! :D
If you've always wanted to know what it's like to be the one in front of the camera hosting your own show, or think you have the charisma and the right personality to be a radio deejay, don't hesitate any further!
Let's join this competition together!!
They're looking for 16 unique individuals in total! :D *fingers crossed*

About Rediffusion

Rediffusion Singapore is a company founded in 1949, which originally pioneered cable radio in Singapore, and has touted itself as Singapore's only subscription radio service.
In the 1960s and 1970s, the station's dialect programmes enjoyed a strong following, and many households were fitted with the Rediffusion set.
When the Speak Mandarin Campaign was launched, Rediffusion was required to stop all dialect programmes by 1982.
Facing the ban and increased competition from free-to-air radio, subscription plunged.
By the 2000s, Rediffusion had become a shadow of its glorious past.

In April 2012, Rediffusion was under receivership and went off air on 30 April.
Its branding and some of the assets was brought over by Eduplus Holdings in June 2012.
The new Rediffusion will relaunch in early 2013 with fresh content and a new identity, but will preserve its history!
It will produce original content that will be distributed over multiple platforms, which will include VOD, cable, mobile, wireless devices, social media and other platforms.
Rediffusion will have its’ own ‘Rediffusion Originals’ that include talk shows, news, entertainment, business, fashion, lifestyle and TV specials. Rediffusion’s goal is to provide relevant, diverse, exciting and uplifting programming geared towards the international market!

The new Rediffusion promises to expand its content and programmes to appeal to all age groups, both young and old.
This Search for Host of Rediffusion Contest is their first initiative to look for a fresh batch of artistes to represent Rediffusion across all our media platforms in the coming months!



When I told my mum about Rediffusion (丽的呼声), she told me that my grandmother and her used to love listening to it and they both have a lot of fond memories of Rediffusion!! :)
And she was really supportive when I told her I wanted to join this search contest too!

The Search for the Host of Rediffusion is open to everyone, regardless of age, looks, nationality or ethnicity, so long as they are interested to showcase their hosting and performing talents on TV, Internet, Radio and Live Events!
And in a Channel News Asia Interview, Rediffusion Chairman Eva Chang said,
"We are looking at just one thing – personality."



The best part is that you don't necessarily have to be a famous blogger, a drop dead gorgeous model, twitter personality, actor, popular instagrammer or what not to join this
because they're looking for new blood!! :)

This talent search will be to look for multi-talented people with personalities that shine, who will then be groomed by the company to become Rediffusion hosts.
So I think one of the most important things for us to remember is to not hold back, and don't be shy! :)
Unlike other talent searches, The Search for the Host of Rediffusion is free for all to join, and applicants who are selected will also receive free training!
All an applicant needs to do is to submit an audition video clip to the official Rediffusion Website!

The participants will be mentored by reputable mentors such as Chang Mei Hsiang, Dick Lee and more than 10 other coaches from Singapore, Malaysia, Taiwan and China!
It's definitely a once in a lifetime opportunity you can't miss!

Below shows some of the mentors and coaches you'll get to be trained by!
Visit the official Rediffusion Website to see all of the international coaches of this competition :)

Here are the judging criteria of the competition you'll also need to take note of!
Entries will be evaluated based on:
(a) Creativity
(b) X-Factor
(c) Originality

There will be a total of 5 stages to this Contest.
For Stage 1, you will need to upload a 1 minute video or audio about yourself.
You can even choose to showcase some of your talents here to get yourself noticed! :D

So here's my submission video for the competition!!





I took a look at the Rediffusion Facebook Page
and they are already posting up several updates/tips on this Contest,
so you might want to bookmark their page as well! :)

Also, several of the admins (including Chairman Eva Chang) on the Rediffusion Facebook Page have posted inspirational stories of hosts who have extraordinary personalities we can learn from!
I think these serve as pointers for us aspiring hosts (or host-wannabes hahah) for the competition as well :)
The ones that left the deepest impression on me are 罗志祥, 曾志伟 and 小S' stories!

罗志祥 made his debut when he was 15, and was often scolded by his manager for being stupid.
He also faced a lot of hardship in his career but he persevered and kept working hard until he became the all-rounded and extremely talented host he is today!
He's a singer, a dancer, an actor, a great performer and also an amazing host!
The Search for Host of Rediffusion isn't looking for someone who scores straight As in exams, but rather someone with the right attitude! :)



曾志伟 isn't the tallest, coolest or most handsome guy around, but he's earned the recognition of many in the entertainment industry.
It wasn't by a stroke of luck that he became successful, but rather, it was his never-ending hardwork that brought him to where he is today.
And I found this quote by him really inspiring, especially when I'm the kind who will feel insecure about my looks easily :')

"也许你认为自己长得普通,又不高,又不俊美帅气,就没有机会。那你就错了!
只要你肯努力,不怕辛苦,你也可以在娱乐圈踏上成功之路!"
Basically, it means that looks isn't everything even in the entertainment industry.
As long as you're willing to work hard and overcome the obstacles, you can succeed in this industry as well!



小S' story was the one that felt the closest to heart and was the most relatable!
In her story, she was always being compared to her elder sister, 大S who's always in the limelight of their show,
while 小S is always the one who's making silly faces at the side.
And when people couldn't tell both of them apart, they would say that 大S is the one with nice and straight teeth while 小S is the one with the crooked teeth.
That was when 小S decided to get braces and said,
"我想,反正就算丑也只是丑个两三年,总比丑一辈子好吧!等我把牙套拆掉,我就变美女了!”
She got teased a lot on the show when she had her braces on, but it was also because of this that more people noticed 小S for her quick wit and humour!
I really like her story because I have braces now (which I am terribly insecure of) and needed that encouragement!!
And also because I have VERY VERY PRETTY friends and am always being compared to them by others and being called the uglier one..
but I do wish that just like the 小S story, although I may not be the prettiest around, people will still like me for other things about me too! :)



I hope that you guys will feel motivated after reading these inspirational stories too!
Win or lose, I believe that this competition will be good exposure to all of us who are joining it - be it to build up our own self-confidence, to try our luck at being a host, to challenge ourselves in stepping out of our comfort zones, to try something new etc! :)

"When you grow older, you are more likely to regret something you did not do than something you did."

So hesitate no further!
Grab all your right attitudes and squeeze out every drop of talent you have and join 
The Search for Host of Rediffusion now! :)
To join the Search or for more information, please visit

Thank you for reading, love you all! :)

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